WordPress, Shopify, Wix or custom: which fits your business?
Start with what your customers need to do, then choose the platform that makes it easy.
By The Marketing Geeks editorial team
Choose the job before the tool
A website can help someone book a call, buy a product, explore your work or find your business. Decide which action matters most before comparing themes or technical features. A clear goal helps you avoid paying for complexity you do not need.
Write down your essential pages, the information your customers ask for and the tools the site must work with. Your booking system, product catalogue and payment options can matter more than the look of the homepage.
When to consider each platform
Shopify is worth considering when selling products is the main job. Check payment availability, shipping requirements and recurring app costs before deciding.
WordPress can suit content-led sites that need flexible publishing. Plan who will handle updates, backups, security and hosting; flexibility brings maintenance responsibilities.
Wix can fit a smaller site where straightforward editing matters. Check that the features, integrations and export options you need are available on the plan you choose.
A custom build can suit workflows that standard platforms do not support well. Define the scope carefully and budget for ongoing development rather than treating launch as the end of the project.
What to prepare for a website brief
Bring your logo, product or service information, real photos and a list of customer questions. Decide who owns the domain and accounts, who approves the copy and who will maintain the site after launch.
The Marketing Geeks offers a $499 website package across WordPress, Shopify, Wix or custom development. Discuss your required pages and integrations with us to confirm the scope, platform costs and delivery expectations before starting.